Damn it, I wish I loved PBR. Drinking this lifeblood for cheap-asses could literally save most casual bar-goers I know about $200 monthly. Every unpretentious bar in A-town hawks it for about $2 per gallon. Unfortunately, it tastes like a liquefied garden hose sucked through a dead burro's teats. Southern hipsters seem to love it, or at least the ironic look of it in their paws. I find Pabst tolerable if chilled to near-freezing (tiny icebergs within are a good sign), and guzzled while standing near a heat source (read: barbeque) or a DJ whose can is bigger than yours. Even then it's drinking for purpose, not joy.