The 12 Step Store
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Address: 8730 Santa Monica Blvd, West Hollywood, CA 90069
Neighborhood: West Hollywood
Specifics: Books, Clothing-Accessories, Clothing-General, Gifts
Phone: 310-623-1702
Shopping Hobby shop for recoverers.

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On Our Radar:
Colorful One-Of-A-Kindness
Posted by:  Emerson Dameron

Cold beer pours into a frosty pint glass. A sweaty group of dancing friends hoist their bottles, enjoying their big night out, the day's care forgotten. America's commercial environment is no friend of the recovering alcoholic. As someone who's actively dialed back his boozing over time, I know that, when you're pushing through a bad day without the stuff, the carefree promotional initiatives for cocktail culture can turn menacing. WeHo's 12-Step Store serves two purposes: It raises scratch for local recovery programs and it shifts the cultural balance a tad, rendering the AA lifestyle (often perceived, rightly or wrongly, as cultish, humorless and doctrinaire) into a brightly colored world of clever slogans, wacky baubles, Bill Wilson bobbleheads, and enjoyably cheesy fun. Even if you've never hailed the wagon, it's worth a pop-in for its one-of-a-kindness alone.

Photo:  Emerson Dameron
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